
12 Common Mistakes to Avoid
Ways to Use the Lead Magnet:
- Email Freebie: Offer it as a free download for website visitors who join your email list.
- Open House Handout: Print and give to sellers at open houses.
- Social Media Teaser: Share tips from the guide to drive downloads.
- FSBO Follow-Up: Send to FSBO leads as an expert follow-up.
- Referral Tool: Ask current clients to share the guide with others.

Social Post for 12 Common Mistakes Magnet
Hook for your Social Post:
“Before you list, learn what the pros know. Download our free guide and avoid the mistakes that cost most sellers thousands.”
“Before you list, learn what the pros know. Download our free guide and avoid the mistakes that cost most sellers thousands.”

10 Home Improvements that Pay Off When You Sell
Tip: Reach out to potential vendors and let them know you are looking for someone to call when a prospect or client needs services. Use this as a chance to create new B2B referral partners and collaborate on marketing together.

Social Post for 10 Home Improvements that Pay Off When You Sell Guide
Hook for your Social Post:
“Home upgrades don’t always mean higher home value. Here are 10 ideas for low-cost, high ROI improvements.”
“Home upgrades don’t always mean higher home value. Here are 10 ideas for low-cost, high ROI improvements.”

Get Your Home Ready to Sell A4
Tip: Don’t just use this for lead generation! Give this to sellers that are ready to list. This can help the timeline to sale move forward smoothly.

Social Post for Get Your Home Ready to Sell A4
Hook for your Social Post:
- “Ready to sell? Don’t miss these underrated prep steps for success!”
- “Want buyers to fall in love? These often-overlooked home prep steps will do the trick!”
- “Simple changes, big results—prepare your home to wow buyers!”
Bonus Examples from Robert Climer
Explore community examples in our member Facebook group.