Adopting a New Approach to Real Estate Sales – and Proving it Works: A Case Study.
In the bustling city of Reno, Nevada, real estate agent Quinn Greenly has set a new standard in property sales. Focusing on a consumer-first strategy and leveraging cutting-edge technology, Greenly has unlocked unprecedented success in real estate transactions.
You can also watch the case study here.
The Blueprint Behind This Case Study
In our exclusive case study, we dive deep into the inner workings of Greenly’s approach, dissecting each step of his listing process that propelled a property from an initial list price of $675,000 to an impressive sale at $781,000. Greenly’s journey reveals a successful transaction and a blueprint for simple and repeatable real estate sales.
Deal Stats
52 Showings
30-35 Groups of buyers at Open House
3-Hour Open House.
Starting Price: $675,000
Accepted Offer: $781,000
Negotiated up to $820,000, but seller chose cash offer, no contingencies.
Quinn’s Pay: 5% buyers premium +1% listing commission
Quinn double-sided the transaction.
Constructing A Simple-But-Lucrative Transaction:
Quinn’s recent listing garnered impressive attention, with 52 showings and 30-35 groups of eager buyers attending the open house. Starting at a modest $675,000, the property’s value soared to an astounding $781,000, showcasing a remarkable increase in value. The seller even had a higher offer above $810,000, but chose a cash offer instead. Quinn’s earnings were equally impressive, with a commission totaling 5% on the buyer’s side and an additional 1% from the listing commission.
You can also watch Quinn’s transaction case study here.
Step 1 - Offering Options
Greenly’s approach begins with offering clients a unique proposition: listing their home for as low as a 0% commission without compromising on service or value.
“Once they saw that, I said, ‘If I can sell your house at 0 percent commission, can you think of any reason why you wouldn’t want to do that?'” Quinn Greenly said
Step 2 - Creative Commission Packages
Quinn’s innovative commission structures enable him to navigate common objections effectively and create opportunities to price properties optimally.
“The very buyer we went with actually wouldn’t even have looked at the house if it wasn’t priced below market. They wouldn’t have been open to it.” And it was really after they saw it and kind of went through the process. They’re like, oh, this is a really great house. But if it hadn’t been priced there, they never would have came on the radar,” Quinn Greenly said.
Step 3 - Driving Buyer Interest
Being able to price it right in the previous step pays off! By strategically setting listing prices Greenly put the listing on buyers’ radars. This is KEY for attracting competitive offers!
“The moment I arrived at the property, there were 30 people waiting out in their cars,” Greenly recalls, highlighting the overwhelming interest generated by pricing it right.
SEE MORE: A deep dive into driving buyer interest through FOMO (Fear of Missing Out)
Step 4 - Multiple Offers and Negotiations
The right price gets people to start bidding, and FOMO (Fear of Missing Out) kicks in to continue driving up property value. Because the EZ Real Estate Offer platform is entirely transparent, buyers see what they’re up against. The result is that sellers have a wide variety of offers they can accept, reject, or negotiate at any time.
“Buyers don’t need to sit there and say, ‘Well, do they really have other offers? Are they just misleading me a little bit?’ That’s really what prevents people from making their highest and best true offer when something’s just listed traditional way.” – Jump to Clip
Step 5- Harnessing Transparency for Double-Sided Transactions
Quinn leveraged the power of transparency to double-side this transaction. Both the buyers and sellers alike were confident in the EZ process.
“It was so transparent that they’re like, yeah, you know, actually buying through you as the listing agent was fine,” Greenly says.
Start Using the Listing System Greenly and Others are Using
Quinn Greenly’s remarkable transaction exemplifies the power of innovation and strategic thinking in real estate. By embracing consumer-centric strategies and leveraging cutting-edge technology, Quinn has achieved remarkable success and paved the way for fellow agents to thrive in a rapidly evolving market.
As the real estate landscape continues to evolve, Quinn’s case study is a beacon of inspiration for agents seeking to redefine their approach, get more listings, and reach new levels of success in their real estate business.
Join the EZ Revolution:
Ready to elevate your real estate game and achieve unparalleled success? Start implementing Quinn Greenly’s proven strategies today.