Ace your next listing appointment with the same tips working today for agents like Quinn Greenly. In this post, you’ll hear tips for offering unique selling options, using creative commission packages, and driving maximum buyer interest with the EZ Real Estate Offer listing presentation strategy. Afterward, you’ll know exactly how to stand out on your next listing appointment!
See more: Quinn Greenly’s full case study.
Step 1 – Offering Options:
First, Greenly offers clients a unique proposition: listing their home for as low as a 0% commission without compromising on service or value.
“Once they saw that, I said, ‘If I can sell your house at 0 percent commission, can you think of any reason why you wouldn’t want to do that?’” Quinn Greenly said.
Step 2 – Presenting Multiple Selling Options:
During the listing appointment, Greenly presents multiple selling options. He discusses both traditional listing methods and introduces the EZ Real Estate Offer platform as a third, compelling alternative.
“When I went into this listing appointment, I presented them with two options. I said, there’s essentially two ways to sell your home, right? Can you think of what they are? They said, yeah, through you as an agent. I don’t know what the other one is. I said, well, you can sell it for sale by owner. They said, oh yeah. Okay,” Greenly explained.
Step 3 – Introducing the EZ Real Estate Offer Platform:
Quinn differentiates himself from other agents by introducing the EZ Real Estate Offer platform. He explains how the platform can enable clients to potentially sell their homes with a 0% commission.
“So then I presented the EZ Real Estate Offer and I talked about a week ago as little as 0 percent listing commission. Would you be interested in taking a look at that? They’re like, absolutely,” said Greenly.
Step 4 – Highlighting the Pricing Strategy:
Next, Quinn emphasizes the importance of starting with the right price to attract buyers. Likewise, he explains to his clients that to maximize interest and competitive offers, they need to list their homes at 10-15% below market value.
“If you’re married to your starting price on your home being market value, we, I can’t help you with this, we’re going to have to list it the normal way and we’ll just wait until somebody sees it and they want to buy it. It may take longer, but we can go down that route. But I said, if you want to go and list it in this way, we’ve got to discount this price 10 to 15%,” Greenly elaborated.
However, the explanation doesn’t stop here! Greenly also underscores to sellers that this is not the price they will have to settle for – they can accept, reject, or negotiate any offer at any time!
Step 5 – Using Real-Life Examples:
To build trust and credibility, Quinn uses actual transaction examples from the EZ Real Estate Offer website to show successful cases where properties sold at market value with zero listing commission.
“I gave them some examples. And what I did is I actually looked at your website and I found examples where it was done correctly and it was done incorrectly. And I said, look at here’s one done incorrectly. And I went out and I pulled some comps of those neighborhoods. And I said, these houses that sold around it, what did they sell for? Well, they sold pretty much exactly at where they have their starting bid price,” Greenly shared.
Then, there’s value in showing, rather than simply telling.
Conclusion: By adopting Quinn Greenly’s approach, real estate agents can improve their listing presentations, win more listings, and achieve higher sales prices. All in all, the EZ Real Estate Offer platform provides the transparency and flexibility needed to navigate today’s competitive market effectively.
What’s next? Start implementing Quinn Greenly’s proven strategies today.
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