You don’t need to join the race to get paid less through flat rate or low commission offers just to compete as a real estate agent.
There’s a tried-and-tested way to compete for listings and make more money in real estate.
Let’s dive into Alton Jones’ case study so you can learn how to stand out and succeed in this competitive market.
How to Compete Against the Downward Commission Race
Take it from Alton Jones, who asked a simple question that landed him two listings in one weekend.
“If I can sell your house for 0% commission, can you think of any reason why you wouldn’t want to do that?” he asked.
Now, you might be wondering how this help you gets paid more as a real estate agent. Isn’t this approach cutting corners? Isn’t this a sign you’ll provide inadequate service or work for mere pennies.
Nope!
This bold approach not only got him the listings, but he’s making more money on his transactions without additional marketing spend and generating more leads in all directions.
We’re going to dive into one transaction to show you exactly how simple Alton’s commission offer is and why it works.
Watch Alton and Katt discuss how to earn MORE with a 0% listing commission offer!
Competitive Marketing with a 0% Commission Offer
Alton’s commission offer is winning him business from all angles. Let’s take a look at how Alton pitches his commission offer in his marketing, on listing appointments, and as part of his overall brand.
1. Small Budget Marketing, Big Mileage.
Alton invested just $560 in marketing, which included professional photos and a postcard campaign. His efforts paid off massively. Consider how a small investment in quality visuals can attract more potential buyers.
2. Open House Schedule & Tell-All
Alton’s open house was a hit, drawing in over 175 people despite the rain. He achieved this by putting up 45 signs in the neighborhood and sharing the open house on Facebook.
He also scheduled the open house with a 3-hour time window.
Imagine the buzz you can create with a well-advertised open house, with so many people all present at once? This has two huge benefits:
- Buyers saw other buyers and knew the competition was real.
- Alton was able to discuss with multiple people at once how the EZ Platform works. This also means he was letting 175+ people know how he can list for 0% commission (and he got 2 listing appointments out of this!)
Bonus: Alton also recorded his open house to share on social media. He shared a clip of this live broadcast with his fellow agents!
A 6-Minute Rundown on How The EZ Real Estate Offer Platform WORKS!
Driving Price & Earnings through Competitive Offers
Alton’s listing received 33 offers that increased in offer amount each time. After the event window closed, Alton continued to negotiate with the buyers that’s placed top offers. The end result was driving a cash offer higher towards the top offer which would have had contingencies.
Let’s dive deeper into why Alton’s listing strategy allowed him to secure multiple offers and favorable terms for his client and a bigger payday, all without a commission debate.
1. Making Offers Simple and 100% Transparent
The EZ Real Estate Offer platform allowed Alton to foster competition. Buyers could see real-time offers and make offers quickly. There’s no guesswork involved in figuring out “highest and best” when competing offers are 100% transparent.
The ease and speed of making offers through EZ Real Estate Offer is a huge advantage over the traditional offer-making process.
“We had 33 offers, and it felt like a knife fight in the last half hour,” Alton recalls.
With EZ Real Estate Offer has a simple buyer’s addendum and platform interface, Buyers are able to place additional offers in under 60 seconds.
Alton realized that receiving and managing offers has never been easier than it is with EZ.
2. The Power of FOMO in Real Estate
Fear of Missing Out (FOMO) played a significant role. “95% of our offers came in that last day within the last two and a half hours,” says Alton.
Alton made this competitive offer environment possible by pricing competitively, condensing his open house, and letting buyers know how simple it was to place their offers through the EZ platform.
How 0% Listing Commission Landed Alton Higher Earnings
Alton Jones’ approach is a masterclass in value-based selling. By offering a 0% listing commission, he didn’t just attract sellers—he made them see the tangible benefits of his unique strategy.
Remember the simple question Alton asked at the listing appointment? “If I can sell your house for 0 percent commission, can you think of any reason why you wouldn’t want to do that?” This was a game-changer. It was the winning moment.
This bold approach landed him the listing and set the stage for higher earnings on this deal and beyond.
1. Deal Breakdown: Commission Earnings
Alton’s 0% listing commission offer resulted in a bigger payday. Yes, we already said that in this article – but we’re saying it again because it might seem hard to believe!
Here’s a snapshot of the earnings from his deal:
- 33 Offers: Open competition pushed back-to-back, increasing offers. This drove the final sale price well above list price.
- $63,000 Above Market Value: By leveraging the EZ platform, Alton secured a sale price significantly higher than the original comped value.
- $30K+ Commission: Despite offering a 0% listing commission, this transaction still carried a 6% commission through a buyer’s premium.
- 6% Dual Agency: The winning offer was made buy another real estate agent who was buying the house as an investment property. He understood the platform and, because of the transparency, was happy to forego buyer representation. This allowed Alton to maximize his earnings further.
With the EZ platform, nobody needs to get paid less just to stay in business. Alton made more money and provided great service.
2. Follow-Up and Repeat Business
Since the open house, Alton has continued to follow up with buyers, sellers, and professionals he met in the course of this deal.
He emphasizes, “The fortune is in the follow-up.”
Because he marketed his transaction in real time, another agent has reached out to refer 2 listings his way!
In addition to those referrals, Alton is currently working on 40+ warm leads, 9 qualified buyer leads, 2 new listings, and helping his seller find a new property.
All from one EZ deal.
Key Takeaways for Real Estate Agents
- Sell with Unique Value: Providing solutions like 0% listing commission or any flexible combination. This can attract seller leads, help you beat price objections on listing appointments, and set you apart from the competition.
- Show People New Real Estate Technology: Buyers and sellers know that the real estate industry is changing. When you introduce someone to something new like EZ Real Estate Offer, you’re helping them find a new and modern way to accomplish what they want to accomplish. You’ll be remembered as the expert who knows about ~that new way to do real estate~!
- Be Talkative: Don’t just sit back and wait for people to show up, walk through your open house, and send in their offers. Engage actively with potential buyers, follow up diligently with any and all leads you meet, and drive the best deals for your clients. Remember, “The fortune is in the follow-up.”
- Let the EZ Platform Speak: Stop worrying about how to explain your rates or be on call 24/7 to communicate offers back and forth. The EZ platform lets you explain listing terms through the buyers addendum before buyers can place offers. You also have the flexibility to negotiate these terms later as necessary. Everyone can see offers in real-time, too.
This transaction lays out step-by-step how Alton Jones made every aspect of a real estate transaction simpler for all parties. By following Alton’s example, you can move beyond the flat rate and low commission race!
Get Out There and Win With the Right Commission Offer!
Alton Jones’ success story is proof that with the right strategy, you can compete with agents making discounted commission offers. His use of a 0% listing commission, proactive follow-up, and leveraging the EZ Real Estate Offer platform turned a single listing into an incredible earning opportunity.
Ready to out-compete the agents chasing their pay downward? Start using the EZ Real Estate Offer platform today.
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