In this business, being known as the local real estate expert makes getting new clients a breeze. Buyers and sellers want to work with an agent who brings more to the table than just the ability to show and list houses—they want insights and trusted guidance.
We’re going to take a look at 4 areas of expertise: market trends, community insights, laws and regulations, and construction knowledge. You’ll find tips for learning more about each area of subject matter.
This guide will make it easy to hone your to-do list and start becoming the go-to agent everyone trusts. Let’s break down these four key areas and how you can start building your expertise today.
The Market Trend Expert
Keeping up with market trends is a game-changer for any real estate professional. The more you know about what’s going on in the real estate industry, the more ammo you have to stand out from the average agent.
Here are some quick tips to stay ahead with market trends:
- Follow Real Estate News and Reports: Subscribe to sources that cover news and trends in the real estate, finance, and economic space.
- Take an Online Course: Enroll in a course that can teach you how to apply new skills, specializations, and tools in your real estate business.
- Use Data Tools: Tools like Buyside, LiveBy, and Zillow are popular ways to access, analyze, and apply real estate data. Get familiar with these tools and show your audience what you know!
💡Show Off Your Market Expertise with this Idea: Be the first in your market to offer an innovative new way to buy and sell real estate – the EZ Real Estate Offer way! See what EZ-certified agents are saying about the local EZ agent.
Know Your Community Inside Out
Being the local expert makes you invaluable. Here’s how to get to know your community better:
- Explore Local Businesses and Attractions: Visit local shops, restaurants, parks, and community centers. Use platforms like Yelp and TripAdvisor to discover hidden gems.
- Attend Community Events: Show up at local events! This can be anything from fundraising events, to karaoke nights, to town meetings.
- Engage with Local Social Media Groups: Join neighborhood groups on Facebook and other platforms. These groups are gold mines for local info and happenings.
💡 Be the Local Guide: Using an account that’s associated with your real estate brand, create a quick post or leave a review whenever you go somewhere. This will help you engage with your existing audience and be found by new faces!
Become a Regulatory Pro
- Take Real Estate Law Courses: Enroll in online courses from respected institutions like MIT’s OpenCourseWare or the University of Pennsylvania’s Coursera offerings. Courses on real estate law and property rights are invaluable.
- Consult Legal Experts: Network with real estate attorneys and attend legal seminars. Organizations like the American Bar Association offer resources and events that can keep you informed.
- Stay Updated on Local Rules: Keep an eye on local government websites for updates on zoning laws and property codes.
💡 Content on Real Estate Laws and Regulations: Collab with a local real estate attorney to bring the scoop to your audience!
Get Construction Savvy
Knowing the basics of construction can make a difference when meeting with buyers and sellers. Here’s how to gain construction knowledge:
- Visit Construction Sites: Tour local construction sites and model homes. Ask builders for walkthroughs to understand materials and techniques used.
- Read About Building Materials and Methods: Educate yourself on different construction materials and methods. Plenty of resources are available online and in bookstores.
- Chat with Contractors and Builders: Build relationships with construction professionals. Their real-world experience can provide invaluable insights.
💡 Show Off Your Construction Knowledge: Share a before-and-after photo series of a renovation project on social media. Highlight the improvements and explain how the construction details impact property value and quality of living.
What's Next?
Now you know 4 key areas of expertise that can make you the local real estate expert everyone thinks of when its time to buy or sell. Focus on one area at a time and keep learning. Becoming a well-rounded expert takes dedication, but it’s totally worth it.
👉 Ready to learn more tips while having fun? Join our Facebook group for more tips and insights: Real Estate Made EZ, and stay tuned for future posts diving deeper into each of these areas.